What is Social media?

Social media denotes the shift in how people discover, read and share news, information and content because of the way the internet has evolved. From a one-way-media world, we are evolving into a democratized information world.

Some Social media sites

search|
blog platforms |

microblogs |
niche networking |
social networking |
social network aggregation |
wiki |
social bookmarking |
social news sites |
opinion/ review sites |
photo/ video sharing |

Consumer behaviour: The Shifting Paradigm

Today’s online customer is bombarded with information from all of these on a daily basis. In addition to traditional advertising and PR channels, User-generated content, peer reviews, competitive alternatives and recommendations from friends becomes an important input into how buying decisions are made.

It is important for brands that want to remain in the game to keep a tab on what their customers are experiencing and talking about in these spaces. Koan Metrics helps you track the buzz surrounding your brand, its competition and the category in which it operates year-on-year.

Write to shuja@koanmetrics.com to know more about social media listening and social media in India.