Koan Metrics offers a formal and organized way of tracking online community spaces such as blogs and social networks, to provide insights into attitudes, trends and perceptions of user groups of the brand or product category.

Digital media is growing in size and impact. On-line community spaces such as blogs and social networks seem to be the key spaces where attitudes, trends and opinions are shared. Given the growth in size and impact of digital media, traditional market research techniques would be inadequate in providing the full spectrum of market information and insights.

Social Media Research from Koan Metrics offers a formal and organized way of tracking online community spaces such as blogs and social networks, to provide insights into attitudes, trends and perceptions of user groups of the brand or product category.

Koan offers the following in-depth studies based on social media listening:

• Comparative Brand Visibility – How visible is the brand compared to others in the product category, and how does this change month on month and year on year?
• Category Usage and Attitudes – What do people expect from the product category and how are these expectations changing over time?
• Brand Perception Mapping (viz. competitors) – What are the keywords, terms, celebrities, events associated with the brand? What is the perceived quality and the strengths/ weaknesses of the brand?

To learn more, write to shuja@koanmetrics.com.