Koan Metrics is a Social Media Listening company.
We listen to what your customers, partners and employees are saying about your organization/ brand in social media – blogs, micro blogs, and social networking sites .
Based on the listening KOAN provides:
- strategic insights re: brand visibility and perceptions
- understanding of the product/ service category and competitive landscape in the context of online consumer behavior.
- research inputs into Digital Marketing Strategy.
- tactical response mechanisms for the brand buzz in order to enhance customer service quality.